CHINA’S LIVESTREAMING INDUSTRY

In China, live streaming services command an audience of nearly 560 million, with streamers broadcasting to devoted followers who tune in every night. Successful live streamers can earn thousands of dollars each month in direct donations from fans, and those at the very top earn millions from brand sponsorships and major contracts.

In David Borenstein‘s short documentary for The New York Times’ Op Docs, we enter two agencies that scout promising newcomers and mould them into high-earning stars. But what’s it like working for a company that engineers every aspect of your life — and then requires you to livestream it all day?

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